Unveiling A Bold New Brand Identity for Boundless

At Boundless, we are proud to announce the launch of our new brand identity, marking a significant milestone in our evolution. The rebrand, which includes a dynamic new logo and refreshed visual identity, reflects our commitment to continuous innovation, agility, and automation — always moving forward. The new look encapsulates our mission to streamline network management, providing solutions that are not only more efficient but also adaptive to the ever-changing needs of enterprise-grade infrastructures.

At the heart of the rebrand is a powerful new logo inspired by the concept of perpetual motion. Featuring an abstract representation of infinity, the design symbolizes continuous growth and endless possibilities—core principles that define Boundless’ vision for the future.

Table of Contents

A New Symbol of Agility and Automation

The rebrand is much more than a visual update; it’s a reflection of Boundless’ deeper mission and vision. As we continue to grow and expand our portfolio of solutions, the new brand identity is designed to reinforce Boundless’ position as a key Cisco Ecosystem Partner. The refreshed design is intended to resonate with partners and clients alike, showcasing a modern, forward-thinking approach to network management. And it is the prelude to the official launch of our new platform: Boundless Next Generation—expected by the end of 2024.

boundless logo before boundless logo after

Positioning as a Key Cisco Ecosystem Partner

In a highly competitive and rapidly changing market, Boundless is positioning itself as the go-to provider of advanced, agile complementary solutions for the Cisco Networking Cloud suite. Through API-first technologies, we deliver tools that integrate seamlessly with Cisco infrastructures, offering an agile, reliable and cost-efficient approach that enhances network reliability and innovation for Enterprise customers and Service Providers. “We’re not just keeping up with the pace of change—we’re driving it,” said Noel-Edouard Chenu, CEO at Boundless. “Our solutions are designed to empower enterprises to stay ahead of their network management needs, delivering automation and agility at every turn. This rebrand is a reflection of our relentless pursuit of innovation and our commitment to helping businesses unlock the full potential of their Cisco Cloud Networking infrastructure.”

This rebrand is a reflection of our relentless pursuit of innovation and our commitment to helping businesses unlock the full potential of their Cisco Cloud Networking infrastructure.

Noel-Edouard Chenu
Boundless visual identity

About Boundless

At Boundless, we believe that network management doesn’t have to be a daunting challenge. Our solutions empower people to focus on what they do best, without the worry of operational inefficiencies, non-compliant configurations, or error-led downtime. We transform network management from complex, cumbersome operations into a streamlined and efficient process. We deliver the tools Enterprises and Service Providers need to keep innovating as they grow. And we do so by harnessing the power of Cisco APIs.

Stay up to speed.
Subscribe to our newsletter.

We Are Unveiling A New Brand Identity

We are proud to announce the launch of our new brand identity, marking a significant milestone in our evolution. This rebrand reflects our commitment to continuous innovation, agility, and automation — always moving forward.